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GHG measurement & Contribution - Handcrafted knitwear and supplies

Wool and the Gang

Wool and the Gang is a DIY fashion brand based in London. The company has a unique approach to crafting, offering all-in-one kits across knitting, crochet, embroidery, cross-stitch and more as well as sustainably sourced, premium yarns. Wool and the Gang is notable for its emphasis on sustainable and eco-friendly materials, as well as its commitment to promoting the DIY (Do It Yourself) and maker movements.

For the last three years, ClimateSeed has been conducting Wool and the Gang's carbon footprint measurement. The firm has also used ClimateSeed's contribution platform to support several carbon avoidance projects.

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Setting the Scene

Wool & the Gang is known for their sustainable fashion approach, emphasizing the creation of high-quality hand-knitted clothing.

The company collaborates with renowned fashion designers and encourages people to knit their own clothing instead of buying cheap and disposable fashion items.
In order to strengthen its CSR strategy and align with its values, Wool & the Gang has been measuring its carbon footprint and contributing to carbon avoidance projects for the last three years.

The Collaboration With ClimateSeed

Wool and the Gang - 2022 GHG measurement


ClimateSeed conducted Wool and the Gang's carbon footprint measurement in 2020, 2021, and 2022.
Focus on 2022: Wool and the Gang total GHG emissions accounted for 3499 tCO2e.

The primary source of emissions is the impact of sold products, accounting for 89.0%, which includes :

    • the purchases of supplies, representing the biggest part of the 89%. 
    • the use phase (including washing and drying of the clothes).
    • the end-of-life considerations.

Following this, buildings contribute 5.1% to the emissions, with the majority stemming from energy consumption.

Freight is the third significant emitter, comprising approximately 2.8% of the total emissions.

The measurement has heightened Wool and the Gang's awareness of product impact, reinforcing their ongoing commitment to sourcing eco-friendly wool.

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Wool and the Gang's Contribution Strategy 

Over the last 3 years, Wool and the Gang has contributed to different carbon avoidance projects.
The company's strategy focuses on maximizing impact through the projects selected to ensure strong environmental and social co-benefits. Following the GHG protocol, Wool and the Gang ensured that all of Scope 1 and Scope 2 emissions were fully accounted for through its climate contribution.

"Supporting emission reduction projects is crucial to achieve net-zero emissions by 2050.
The more we contribute to high-quality emission reduction projects, the larger the positive impact on climate and natural ecosystems."

The table below provides a detailed overview of the projects Wool and the Gang decided to support. 

Forest Conservation
- Forestry & Land Use -

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   Project's location: Guatemala
  Wool and the Gang's contribution: 395 tCO2e
   Project impact type: Carbon avoidance project


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The project, the world's largest forest-based carbon initiative, seeks to promote sustainable practices for forest restoration, improving people's livelihoods. It assists individuals and communities in obtaining land titles and implements on-the-ground activities, such as supporting local farmers with technical guidance, agricultural inputs, and market access for sustainably produced goods. A key initiative of the project is a community program empowering women and girls with access to healthcare and education.

Biodiversity Reserve
- Forestry & Land Use -

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   Project's location: Peru
  Wool and the Gang's contribution: 360 tCO2e
   Project impact type: Carbon avoidance project


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This project preserves the Peruvian Amazon's rainforests in a biodiversity hotspot, offering a haven for rare and endangered wildlife. It combines conservation and sustainable economic growth to safeguard these forests. Through transitioning local farmers to sustainable cacao farming, degraded land is restored, curbing deforestation and supporting forest-friendly livelihoods. Additionally, the project combats deforestation by investing in viable cacao agroforestry systems and utilizing climate finance for forest monitoring and protection.

Rainforest Conservation
- Forestry & Land Use -

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   Project's location: Peru
  Wool and the Gang's contribution: 424 tCO2e
   Project impact type: Carbon avoidance project


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The Rainforest Conservation project in Peru addresses deforestation drivers by aligning sustainable economic development with environmental protection across 1.3 million hectares of at-risk forest. It promotes sustainable livelihoods by providing technical assistance for transitioning to agroforestry systems for cocoa and coffee production. A community-focused program delivers essential services, while supporting 28 sustainable enterprises, including a women's textile group creating forest-inspired products. deforestation by investing in viable cacao agroforestry systems and utilizing climate finance for forest monitoring and protection.

What our partner says

"Wool and the Gang's partnership with ClimateSeed has been a game-changer for us. Not only have they meticulously measured our carbon footprint over the last three years, but their expertise in selecting top-quality carbon avoidance projects aligns perfectly with our long-term CSR strategy. Together, we're crafting a better future, one stitch at a time."
Lucy Watts

Supply Chain Executive

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