1% for the Planet is an international non-profit organization dedicated to encouraging companies and individuals to support environmental causes. Founded in 2002, in the United States by Patagonia founder Yvon Chouinard and ex-owner of Blue Ribbon Flies, Craig Mathews, the organization has rapidly grown into a global network dedicated to environmental protection.
The Objectives of 1% for the Planet
According to 1% for the Planet, “Environmental protection is often the 'poor relation' of philanthropy, representing only 3% of total philanthropic giving in the USA and 9% in France.*” Yet, the environmental challenges we are facing and will face are immense.
The mission of 1% for the Planet is to increase environmental philanthropy and enhance the impact of actions taken by environmental protection organizations by facilitating their fundraising efforts.
1% for the Planet's main mission is to encourage companies and individuals to donate at least 1% of their annual sales or income to environmental causes. The aim is to create a global philanthropic movement where financial support for environmental initiatives is seen not only as a responsibility, but also as a viable and ethical business model.
The Impact of 1% for the Planet
Since its creation, 1% for the Planet has grown significantly, attracting over 5,200 members in almost 110 countries and some 6,700 associations.
This demonstrates the growing appeal and recognition of the organization's model of philanthropy. With over 600 million dollars already donated to environmental associations, the impact of 1% for the Planet is tangible and growing.
The projects supported cover a wide range of environmental issues, from species and habitat conservation efforts to the fight against climate change, the promotion of sustainable agricultural practices, and the protection of water resources. The organization makes a point of supporting actions that directly target the cause of environmental problems, maximizing the effectiveness and impact of the funds donated.
Furthermore, a pivotal aspect of 1% for the Planet's work is its advisory role, offering expert guidance to ensure that every donation made through its network is strategically directed to have the most significant environmental impact possible.
In France, 1% for the Planet has approved over 600 associations, offering a wide range of options for companies and individuals wishing to direct their donations towards local or national environmental initiatives.
The Importance of 1% for the Planet Associations
1% for the Planet represents a powerful initiative to mobilize financial resources for environmental protection. Thanks to these certified associations, laws have been changed, others avoided, meanwhile rivers and species are being protected. The individuals working within these associations possess a remarkable energy, fuelled by their deep commitment. They embody expertise in identifying environmental challenges and proposing appropriate solutions. Committed to crucial issues, they deploy initiatives that directly address problems at their source.
ClimateSeed, a member of 1% for the Planet
All members of 1% for the Planet commit to donate 1% of their annual sales to environmental associations and organizations approved by the organization. This ensures that donations are used effectively and targeted to achieve maximum environmental impact.
As a proud member of 1% for the Planet, ClimateSeed donates 1% of its annual revenues to environmental causes, including projects by the associations Planète Urgence and Geres :
- Planète Urgence: works to protect the environment through reforestation projects, biodiversity preservation and support for vulnerable populations.
- Geres: Works to protect the environment through initiatives linked to renewable energies, environmental conservation and social inclusion.
Conclusion
By encouraging companies and individuals to integrate philanthropy into their business models, 1% for the Planet is fostering a growing awareness and commitment towards addressing global environmental challenges, marking its unique approach and expanding influence as a crucial force in the fight for a sustainable future.
*Source : Le baromètre de l’Admical, 2022
Sources : https://www.onepercentfortheplanet.fr https://www.onepercentfortheplanet.org/ https://www.onepercentfortheplanet.fr/presse-1/brochure-2023/presse-1/brochure-2023/
