Our Guide Book

Understanding the Voluntary Carbon Market:
From Carbon Offsetting to Climate Contribution

In this guide we will cover the Voluntary Carbon Market (VCM), the reasoning behind the shift of terminology from carbon offsetting to climate contribution, how to contribute and select climate contribution projects (carbon removal and avoidance), the role of these projects in the trajectory toward global carbon neutrality, and how to transparently communicate to engage with your stakeholders and inspire climate action.

The VCM has grown from fragmented early-stage initiatives into a more structured ecosystem, with independent standards (e.g., VCS, Gold Standard) introducing rigor in methodologies, monitoring, and credit issuance. Over time, KPIs began reflecting not only volumes transacted, but also co-benefits linked to sustainable development, signaling a shift toward impact-oriented performance metrics.

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